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Mastercard removes its name from its logo

The world-famous credit card company Mastercard is removing its name from its company logo.
It will follow the likes of Apple and Nike to have a logo that has a symbol only and no writing.
Mastercard had traditionally used a logo that had overlapping yellow and red circles with the word "Mastercard" written over the top.
The company has decided to drop the word "Mastercard" and use just the two intersecting circles as a wordless logo.
The new logo will be used as the brand's symbol on credit cards and in stores, as well as on advertising at sports and other events.
The company's marketing officer said over 80 percent of people spontaneously recognized the new symbol without the word "Mastercard".

Mastercard conducted extensive research for more than 20 months on how recognizable the new logo would be without its name being on it.
The new logo is part of a wider strategy to transition from being a credit card company to a digital payments and financial services company.
The world is now full of instantly recognizable logos that contain no words.
Apple's bitten apple logo and Nike's swoosh are prime examples.
Most of the logos of apps on people's smartphones are just symbols.
A design expert spoke about maximizing the effect of a small logo on a phone or watch.
He said: "You're trying to optimize for a very small piece of real estate on a very small piece of glass....
A 10-letter name is kind of a monster."



B.C. home sales fall 25 percent in 2018

The B.C. Real Estate Association shared their year-end numbers this week, which show that a total of 78,345 home sales were recorded in 2018.
The number of homes sold in 2018 in B.C. has fallen 24.5 per cent from the previous year, according to the latest figures.
The B.C. Real Estate Association this week shared its year-end numbers, which show that a total of 78,345 home sales were recorded in 2018, compared with the 103,758 homes sold in 2017. Last year’s figure was also below the 10-year average of 84,800 homes sold.
The annual average residential price in B.C., however, increased slightly by 0.4 per cent from an average price of $709,601 in 2017 up to $712,508 in 2018.
And it appears fewer owners were able to sell their properties in December 2018 than in the same month in 2017, despite the highest December inventory in four years.
Last month, a total of 3,497 home sales were recorded across the province, down 39.1 per cent from the same month the previous year. The total number of active listings, however, were up 33.3 per cent to 27,615 in December 2018, the highest since 2014 when there were 33,995 listings.